| Define your objectives |
Before planning the expo, it is essential to understand why you want to organise the expo. Define your objectives, such as developing student support-seeking behaviours, creating student awareness, networking, or networking. |
| Choose the right venue |
Choose a venue that is easily accessible, has ample space, good lighting, and has adequate facilities such as parking, restrooms, and catering. |
| Develop a theme |
Develop a theme for the expo that will resonate with your target audience. A well-chosen theme will create a cohesive experience for your attendees and will help you in attracting the right exhibitors and visitors, e.g. what is the value-add to a student? Why should they come to your expo? |
| Promote the event |
Develop a marketing plan to promote the expo. Use various marketing channels such as social media (Instagram, Facebook and Tik Tok), email marketing, website, and advertisements to create buzz and generate interest 2 - 4 weeks out. Create catchy CTAs and A/B test your material. |
| Plan the layout |
Plan the layout of the expo to ensure a smooth flow of traffic. Ensure the booths are well organised, have a value-added purpose, and the layout is easy to navigate. |
| Provide adequate facilities |
Ensure that you provide adequate facilities such as charging stations, Wi-Fi, seating, and water stations to create a comfortable experience for your attendees. |
| Create a schedule: |
Create a schedule of events such as program manager speakers, panel discussions (mentor Q and A), free food offerings, and product walk-throughs. This will help you attract students and provide value to your attendees. |
| Train your staff |
Train your staff to handle inquiries and student support. They should be knowledgeable about the set-up and services on display and be able to answer questions. |
| Mentor involvement |
Select a minimum of two high-performing mentors to support the interested students. Foster a culture of collaboration and knowledge sharing by creating opportunities for students to work together to share their expertise with one another. |
| Follow-up |
Follow up with your students, mentors and program stalls after the event. This will help you build relationships and gather feedback for future events. |
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