Preparing your engagement plan

An Engagement Plan is a strategic approach designed to brainstorm and implement methods for increasing awareness and interaction with the programs available on the Vygo platform. It outlines the themes, examples, and activation ideas that can help supporters and users actively participate in and benefit from the programs offered.

Why Create an Engagement Plan?

Creating an Engagement Plan is crucial for ensuring the success of your programs on the Vygo platform. It helps in:

Increasing Awareness: Ensuring that supporters and users are aware of the available programs.
Boosting Engagement: Encouraging active participation through various activities and incentives.
Building Community: Fostering a sense of community through group sessions, social events, and regular communication.
Enhancing Support: Providing adequate training and resources to both supporters and users to maximise their experience on the platform.

How to Develop an Engagement Plan?

Below are some themes and examples of activation ideas to help you develop a comprehensive Engagement Plan:

Theme	Examples
Activation Ideas	The first 50 mentoring/1-1 sessions get a coffee voucher. O-week engagement stalls or activities. Testimonial videos of supporters and members Refer a friend for a prize.
Vygo Group Session Ideas	Meet the supporters - coffee catch-up. Social events - trivia, scavenger hunts etc. Academic focused - preparing for exams, how to write an essay. Drop-in sessions.
Training	Vygo Platform training for supporters and members. Mental Health First Aid training for Supporters. Growth Mindset Training for Students.
Communication	Posts on the LMS and digital notice boards. Announcements about the program and upcoming group sessions in the weekly newsletter. Personal targeted emails. Social media - tick-tock, Instagram and Facebook.
Miscellaneous	Anything the doesn't fit into the above.

Implementing Your Engagement Plan

Brainstorm and List Ideas: Use the themes and examples provided to brainstorm and list down specific ideas and activities.
Prioritise Actions: Prioritise the actions based on the needs and preferences of your members and supporters.
Create a Timeline: Develop a timeline for implementing each action to ensure consistent engagement throughout the program duration.
Communicate Clearly: Ensure that all communication about the engagement activities is clear and reaches all users and supporters.
Monitor and Adjust: Continuously monitor the effectiveness of your engagement activities and be ready to make adjustments based on feedback and participation levels.

By following these steps and utilising the themes and activation ideas provided, you can create a robust Engagement Plan that will enhance the awareness and engagement of the programs on the Vygo platform, fostering a supportive and active community.