How to understand the Insights Dashboard

The User Engagement Dashboard is a comprehensive tool that provides valuable data on user interactions and activity within your platform. By analysing these metrics, you can better understand user behaviour, improve engagement strategies, and optimise overall platform performance.

This can be accessed by going into a programme and selecting the 'Insights' option on your screen.

Overview of the Dashboard

This summary helps platform administrators track total user count, active participation, new member growth, and overall engagement trends. By reviewing this data regularly, you can identify patterns, discover areas of improvement, and take proactive steps to re-engage inactive users.

You can also compare datasets from different dates directly through the platform, with the option to adjust the date range easily from the dashboard.

Buttons/Tabs: The options to select a timeline displays several buttons labelled as follows:
Custom: This allows the user to specify a custom date range or filter.
3M: Represents a timeframe of 3 Months.
6M: Represents a timeframe of 6 Months.
WTD: Stands for “Week to Date,” indicating data from the beginning of the current week to the present day.
MTD: Stands for “Month to Date,” indicating data from the beginning of the current month to the present day.
YTD: Stands for “Year to Date,” indicating data from the beginning of the current year to the present day.
2023: This allows users to view data specifically for that year. (The year the programme was set up is the year that appears here by default)

Section 1: User Activity and Engagement Analytics

Total Users:

Description: Total number of users who have registered on the platform, including both active and inactive users over a period of time.
Why it matters: Tracks overall platform growth and adoption.

Active Users:

Description: Number of users currently engaging with the platform.
Why it matters: Shows how many users are actively participating, which reflects the platform’s immediate impact and engagement levels.

New Members:

Description: The count of newly registered members over a given time period.
Why it matters: Helps gauge the success of user acquisition efforts.

New Supporters:

Description: Measures the number of supporters (e.g., mentors, guides) joining the platform.
Why it matters: Supporters play a crucial role in platform interactions, especially for programs involving mentorship or support.

Connections:

Description: The number of connections made between users on the platform.
Why it matters: Indicates the level of interaction and network-building happening between members and supporters.

Member-Supporter Ratio:

Description: Displays the ratio between regular members and supporters on the platform.
Why it matters: Ensures a balanced dynamic between members and those providing support.

Section 2: Engagement Metrics

Active Members:

Description: Number of members currently active on the platform.
Why it matters: Shows how well users are engaging and staying involved after signing up.

Retained Members:

Description: Number of members who have remained active over time.
Why it matters: A higher retention rate is a key indicator of long-term platform success.

Active Supporters:

Description: Number of active supporters (e.g., mentors, advisors).
Why it matters: Supporters drive a significant part of platform value, especially in mentorship programs.

Retained Supporters:

Description: Number of members who have remained active over time.
Why it matters: A higher retention rate is a key indicator of long-term platform success.

Section 3: Sessions & Events Metrics

Private Sessions:

Description: This tile tracks the number of one-on-one or private sessions between users, such as mentor-student meetings or support interactions.
Why it matters: Private sessions are key for personal interaction and tailored support, so monitoring this metric helps evaluate how often users seek personalized guidance.

Events:

Description: This metric shows the number of organized events, including webinars, workshops, or larger community meetings.
Why it matters: Events foster community engagement and learning, so a high number of events indicates active platform use for communal purposes.

Event Attendees:

Description: Tracks how many users have participated in events.
Why it matters: High event attendance can signal user interest and satisfaction with the platform’s offerings

Group Sessions:

Description: Measures the number of group sessions where multiple users interact in a session, such as group workshops or group mentoring sessions.
Why it matters: Group sessions enhance collaborative learning and user networking, contributing to a stronger community.

Group Session Attendees:

Description: Shows how many users attended group sessions.
Why it matters: This metric indicates how well group activities are performing and whether they are attracting significant participation.

Section 4: Private Chat Metrics

Private Group Chat Users:

Description: This tile shows how many users participate in private group chats.
Why it matters: Private group chats allow users to collaborate in smaller groups. Tracking this helps gauge the success of these more intimate, focused interactions.

Private Group Chat Messages:

Description: Measures the number of messages exchanged in private group chats.
Why it matters: A higher volume of group chat messages indicates strong group communication and engagement within smaller user groups.

Private Chat Users:

Description: Reflects the number of users engaging in one-on-one private chats.
Why it matters: Private chats are often used for personalized communication, making this an important metric for understanding direct user engagement.

Private Chat Messages:

Description: Tracks the total number of messages exchanged between users in private chats.
Why it matters: This helps measure how much users communicate directly with each other and can indicate the quality of user relationships.

Section 5: Program-Wide Group Chats Metrics

Member Chat Users:

Description: This tile displays how many members engage in program-wide group chats.
Why it matters: Program-wide group chats allow members to communicate on a larger scale, helping foster a sense of community and encouraging participation across the platform.

Member Chat Messages:

Description: Measures the number of messages exchanged in these program-wide chats.
Why it matters: A higher number of messages in member group chats shows active discussions and engagement within the community.

Supporter Chat Users:

Description: Reflects how many unique supporters (mentors, volunteers, etc.) participate in program-wide group chats.
Why it matters: Ensuring supporters actively engage with members in program-wide chats can drive interaction and provide valuable guidance.

Supporter Chat Messages:

Description: This tile tracks the total number of messages supporters send in group chats.
Why it matters: The level of supporter engagement in conversations can influence the overall quality of the platform’s support system.

Key Points to Remember When Analysing Graphs:

Adjusting Dates: The date range can be modified using the timeline at the top of the dashboard, allowing you to analyze specific periods.
Numerical Values: Each graph displays the total number of users for the corresponding metric, providing a clear snapshot of user activity.
Percentage Changes: Each tile includes a percentage that reflects increases or reductions in the metric, with increases shown in blue and reductions in red.
Colour Coding for Trends: Blue columns indicate a month-on-month increase, while red columns signal a month-on-month decrease.
Ongoing Month Data: Columns in yellow represent the current month’s data, allowing for real-time tracking of ongoing trends.